New this year, Reid Ross joins the team as head Film Coach. Fueled by passion and driven to explore, Ross uses his storytelling abilities to further the vision and messages of his many industry clients. Using the natural world as his muse, he draws inspiration from being at home in the elements: on the river or mountain, in the snow or surf. Ross has worked on feature films, documentaries, commercials, web and TV shows as both a filmer, editor and director.